Making Better Decisions with Data for Small Business Owners

Small businesses have begun to collect more data than ever, making it a valuable asset to gain insights, optimize operations, and make informed decisions. However, small businesses also remain the least informed customer segment about making productive use of their data. This course helps learners better understand the importance of collecting and analyzing relevant data and using it for business insights. Effectively communicating data-driven findings can also help small businesses gain a competitive edge, even allowing them to compete with much larger enterprises.

• Defining business metrics and KPIs
• Basic data analysis and interpretation
• Creating insights from trends and patterns
• Presenting data driven recommendations

• Identify high value data to track
• Analyze data for actionable business insights
• Communicate findings for stakeholder decisions

• Small business focused examples and scenarios
• Practical guidance for data collection and analysis
• Communication tips for data storytelling
• Certificate of completion